Category Archives: Marketing

04 Feb, 2012

NFL Stars Using ‘PlayUp’ to Connect with Fans on Super Bowl Sunday

On Friday, the folks behind social network app PlayUp announced their partnership with St. Louis Rams Running Back Steven Jackson and Buffalo Bills wide receiver Stevie Johnson to give fans “a unique real-time interactive mobile experience around Super Bowl XLVI.” “I am extremely excited to be able to hang out and bond with [...]

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01 Feb, 2012

Amazon Says Goodbye to PayPhrase Online Shopping Tool

Digital retail giant Amazon has quietly indicated that it will end its PayPhrase program. If you’re unfamiliar with PayPhrase, Amazon had previously launched the program as a means for further simplifying the online shopping experience. Not yet three years old, PayPhrase allowed shoppers to check out by simply using a personal phrase followed [...]

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30 Jan, 2012

Twitter Sparks Controversy With Censorship Effort

Microblogging giant Twitter is at the center of controversy today following the announcement of a new policy that will allow Twitter to effectively block or remove content. “As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression,” Twitter announced on its official [...]

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27 Jan, 2012

MMW Exclusive: AOL Turns to Mobsmith to Drive Mobile Display Ad Sales

On Friday, we learned that Mobsmith – a leading turnkey mobile advertising platform for advertisers and premium publishers – has been tapped by AOL to drive mobile display ad sales in all AOL markets nationwide. Mobsmith provides AOL with mobile advertising technology capable of serving premium mobile ad units including dynamic ads based [...]

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24 Jan, 2012

Apple Breaks Quarterly Earnings Record on Huge iPhone, iPad, Mac Sales

On Tuesday, Apple shattered all standing records with regard to the company’s quarterly earnings. After the close of business on Wall Street today, Apple announced its earnings rose more than 117% to $13.06 billion last quarter, or $13.87 per diluted share. Apple’s revenue was a new quarterly best at $46.33 billion. Earnings were [...]

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22 Jan, 2012

Infographic: BlueTrain Mobile Publishes “Mobile Marketing Map”

BlueTrain Mobile, a company that provides mobile Website creation services and consulting for brands and agencies, has published a creative new tool dubbed the “Mobile Marketing Map,” an infographic of sort that acts as a “complete guide to the mobile marketing landscape.” The map covers 130 resources in 23 different categories and covers [...]

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19 Jan, 2012

Apple Dazzles Academia with iBooks 2

On Thursday at Apple’s eagerly anticipated media event at New York’s famed Guggenheim Museum, Apple executive Phil Schiller introduced iBooks 2 for iPad. Schiller hailed the iPad as the ultimate tool for learning and said Apple is poised to harness this potential for the good of future students everywhere. The digital textbooks showcased [...]

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16 Jan, 2012

Tablets Rapidly Toppling Laptops in Enterprise

Tablet computers – especially Apple’s hugely popular iPad – are quickly replacing laptops in the workplace. According to the findings of a new IDG Connect Report, 91% of worldwide IT and business professionals use their iPad for work communication. 12% of respondents admit that their iPad has fully replaced their laptop, while more [...]

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13 Jan, 2012

Mobile Advertising Via Social Media to ‘Explode’ This Year

The only thing ballooning faster than mobile advertising budgets is the typical mobile advertiser’s interest in social media. As a result, brands are poised to continue investing in Facebook advertising and focusing on fan acquisition. According to Efficient Frontier, a leading performance marketing firm, spend in social media advertising is now additive to [...]

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11 Jan, 2012

Market Share Between Android, iOS Narrows According to NPD Data

On Tuesday, NPD Group – a leading market research firm with its finger on the pulse of the global smartphone community – published the latest data on today’s hottest smartphone operating systems. The findings, however, were not surprising. Apple’s iOS and Google’s Android operating systems remain the top players in mobile. The real [...]

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