Category Archives: Marketing

U.S. Cellular Rolls Out 4G LTE Mobile Hotspot

U.S. Cellular today confirmed its expansion into the realm of 4G LTE devices with the launch of the Samsung SCH-LC11 Mobile Hotspot. According to the mobile operator, the lightweight device gives users the quality high-speed connectivity they expect. The device is available online directly from the carrier now but it will also be [...]

Zynga Confirms Acquisition of Mobile Gaming Startup Wild Needle

One of the biggest names in mobile gaming has purchased one of the new names in mobile gaming. On Monday, word surfaced that Zynga purchased mobile games startup Wild Needle – the company behind Shoptown Hero for Apple’s mobile devices. “We hear this was a talent-sized deal, which is in line with most [...]

Motricity Reveals Loss of $8.7 Million in Q1 Report

Motricty today reported first quarter 2012 losses to the tune of $8.7 million. One year ago, those losses were $6.1 million, a fact that underscores ongoing trouble for the mobile web services company. “We believe that our future cash flow from operations and available cash and cash equivalents will be sufficient to meet [...]

Millennial Media Publishes Third Volume of Mobile Intel Series

On Wednesday, mobile ad network giant Millennial Media published a new report on mobile advertising in the finance industry. This is the third volume of Millennial Media’s Mobile Intel Series and one of the most eye-opening reports the company has released to date. The report, as you might expect, examines who the mobile [...]

Everything is Great for Android… Except Revenue

Android is growing by leaps and bounds… but its revenue is a different story. According to coverage provided Friday from Reuters, Google’s Android mobile platform resulted in a net loss for the company in every quarter of 2010. Google, which doesn’t publicly report financial information about Android, had some of the beans spilled [...]

JP Morgan Casts Doubt on Major New Apple Product

For months, the blogosphere has buzzed about Apple entering the consumer’s living room to an entirely new degree through the release of an iOS-powered connected HDTV at some point soon. But the “soon” part has been subjected to much debate and controversy for all of 2012. Despite claims by prominent industry watchers like [...]

Microsoft Banking on Barnes & Noble eBook Business

Microsoft believes in the profit potential of eBooks. To shore up its faith, the tech giant is backing Barnes & Noble in a new partnership confirmed Monday. And it’s going to cost Microsoft a pretty penny. This morning, Barnes & Noble and Microsoft announced the formation of a strategic partnership in a new [...]

New York Introduces Digital Health Accelerator for App Development

On Friday, eWeek reported the biggest news in mobile on the East Coast today. The New York State Department of Health, the New York City Investment Fund (NYCIF) and the New York eHealth Collaborative (NYeC) are forging a coalition in the mobile realm. Together the partners have launched the New York Digital Health [...]

Mobile Advertising in the Forecast with Amobee and AccuWeather

There’s mobile advertising in the forecast. That’s according to mobile ad leader Amobee. Today, the company announced a new partnership with AccuWeather, a leading multimedia weather information source. On Wednesday, their partnership was touted as a way to bring the most relevant mobile advertising inventory to advertisers across the world with an increased [...]

Verizon Trying to Make Microsoft’s Windows Phone a Major Player in Mobile

Microsoft may be one of the biggest names in the history of technology, but the company’s efforts in the smartphone space have largely been overshadowed by the runaway growth of Google’s Android and Apple’s iOS platforms. Still, the Windows Phone has made strides against aggressive competition. And Microsoft is continuing to forge ahead [...]