27 Jan, 2012
On Friday, we learned that Mobsmith – a leading turnkey mobile advertising platform for advertisers and premium publishers – has been tapped by AOL to drive mobile display ad sales in all AOL markets nationwide. Mobsmith provides AOL with mobile advertising technology capable of serving premium mobile ad units including dynamic ads based [...]
22 Jan, 2012
BlueTrain Mobile, a company that provides mobile Website creation services and consulting for brands and agencies, has published a creative new tool dubbed the “Mobile Marketing Map,” an infographic of sort that acts as a “complete guide to the mobile marketing landscape.” The map covers 130 resources in 23 different categories and covers [...]
13 Jan, 2012
The only thing ballooning faster than mobile advertising budgets is the typical mobile advertiser’s interest in social media. As a result, brands are poised to continue investing in Facebook advertising and focusing on fan acquisition. According to Efficient Frontier, a leading performance marketing firm, spend in social media advertising is now additive to [...]
05 Jan, 2012
On Thursday, Ad Age reported that venerable Internet giant AOL is forming an “ad-sales alliance” with Bonnier’s Parenting Group. The goal, according to AOL, is to help sell reserved ad inventory on Parenting.com, the digital home of Parenting magazine. The partnership is significant in terms of the added reach by advertisers to parents – but, [...]
28 Dec, 2011
The number of mobile phone and tablet owners who use their devices to order pizza is growing by the day. As a result, Papa Johns is doing everything in its power to become the mobile king of domestic pizza chains. Papa John’s seasonal mobile promotion gives those who place an order through the Papa Johns [...]
28 Dec, 2011
New Year’s Eve is going mobile in Times Square this weekend, as LevelUp, a new mobile payment solutions provider, is launching with its first national brand partner, Villa Fresh Italian Kitchen. On Wednesday it was announced that the new partnership will involve free pizza for anyone hanging out on New Year’s Eve in Times Square, [...]
04 Dec, 2011
Some would say we’re officially swimming in a world of mobile apps as the collective app marketplaces spanning the likes of Apple, Android, Windows and RIM are set to surpass 1 million total apps available. According to mobile analytics firm Mobilewalla — Apple, Android, BlackBerry and Windows Phone 7 have collectively hit 991,524 apps available in [...]
01 Dec, 2011
eBook sales are just getting warmed up, says a new report from Juniper Thursday. The latest projections from the prominent research firm show that continued strong growth in the dedicated eReader market, allied to an upsurge in usage across tablet devices, “will push annual revenues from eBooks delivered to portable devices to $9.7 billion by [...]
28 Nov, 2011
Mobile commerce is off to the races this holiday shopping season. According to an announcement Monday from eBay, shoppers opted to reach for their mobile phones and tablets in record numbers this year on Black Friday. The combination of mobile shopping data from eBay, PayPal, and ecommerce and interactive marketing services provider GSI Commerce tells [...]
23 Nov, 2011
Mobile shopping is poised to reach the zenith of its popularity and usage so far this holiday shopping season. A new study from Wakefield Research (which was commissioned by Motricity) shows that 70% of device-shoppers made more purchases in 2011 than they did in 2010 from their smartphone or tablet. The study confirms that this [...]