17 May, 2012
U.S. Cellular today confirmed its expansion into the realm of 4G LTE devices with the launch of the Samsung SCH-LC11 Mobile Hotspot. According to the mobile operator, the lightweight device gives users the quality high-speed connectivity they expect. The device is available online directly from the carrier now but it will also be [...]
14 May, 2012
One of the biggest names in mobile gaming has purchased one of the new names in mobile gaming. On Monday, word surfaced that Zynga purchased mobile games startup Wild Needle – the company behind Shoptown Hero for Apple’s mobile devices. “We hear this was a talent-sized deal, which is in line with most [...]
09 May, 2012
On Wednesday, mobile ad network giant Millennial Media published a new report on mobile advertising in the finance industry. This is the third volume of Millennial Media’s Mobile Intel Series and one of the most eye-opening reports the company has released to date. The report, as you might expect, examines who the mobile [...]
25 Apr, 2012
There’s mobile advertising in the forecast. That’s according to mobile ad leader Amobee. Today, the company announced a new partnership with AccuWeather, a leading multimedia weather information source. On Wednesday, their partnership was touted as a way to bring the most relevant mobile advertising inventory to advertisers across the world with an increased [...]
23 Apr, 2012
Microsoft may be one of the biggest names in the history of technology, but the company’s efforts in the smartphone space have largely been overshadowed by the runaway growth of Google’s Android and Apple’s iOS platforms. Still, the Windows Phone has made strides against aggressive competition. And Microsoft is continuing to forge ahead [...]
09 Apr, 2012
On Monday, GNC Holdings, the nation’s largest specialty retailer of health and wellness products, got its mobile strategy in shape. Today, the masters of health and fitness announced the release of their new, free iPhone application and introduction to Android Market. “Introducing a new look and feel and several new features, the application [...]
04 Apr, 2012
Samsung Electronics today is turning heads with its new partnership with OpenX Technologies. If you’re not familiar with the company, OpenX is a top provider of digital advertising technologies around the world. On Tuesday, Samsung and OpenX confirmed their joint partnership behind a major new private advertising exchange specifically for global mobile inventory, [...]
13 Mar, 2012
According to a new Mobile, Search and Renters study from Apartment Finder, mobile device owners are relying more and more on their handsets and tablets in the hunt for a new new apartment. The study shows that 97 percent of apartment seekers who used a mobile device in their search process considered it [...]
05 Mar, 2012
As Mobile Marketing Watch has consistently chronicled over the years, NFL teams and other organizations across the professional sports landscape have increasingly turned to mobile as a way to engage with fans, market their respective brands, and build entirely new platforms for generating revenue. One of the most mobile-savvy organizations in the NFL [...]
02 Mar, 2012
On Friday, InMobi published the results of its “custom iPad-focused study.” And the findings are likely to make the folks at Apple very, very happy this weekend. Next week, Apple will raise the curtain on its much-hyped and long-awaited third-generation tablet – the iPad 3. And based on InMobi’s survey results, one in [...]