29 Feb, 2012
The following is a guest post from Dan Trigub, VP Business Development at Blue Bite. Next week on March 6th I will be giving a short discussion regarding Near Field Communication (NFC) during the NFC Ecosystem track at the Cartes Expo and Conference being held in Las Vegas. My session will dive into [...]
26 Feb, 2012
Friday would have marked the 57th birthday of the late Apple co-founder and tech pioneer Steve Jobs. As the first birthday to come since his passing last October, Steve Jobs is being remembered across social media today for his contributions to the world of technology and society at large. Trending worldwide on Twitter [...]
23 Feb, 2012
On Thursday, comScore released the 2012 Mobile Future in Focus report. And it’s generating no shortage of buzz in response to some of the data and projections listed. The annual report, if you’re not familiar, explores the intricate and always-fascinating mobile and connected device landscape, covering several mobile markets measured by comScore. “2011 [...]
20 Feb, 2012
CellTrust – a global leader in secure mobile messaging and communication – is looking to expand its mobile marketing platform and the team of mobile experts contributing to the team. To that end, CellTrust has announced its acquisition of mobile marketing company RevMobile. CellTrust operates a global mobile marketing platform through its SMS [...]
18 Feb, 2012
On Tuesday, millions of romantics celebrated the most romantic holiday of the year by going out to dinner and enjoying an evening out on the town. But couples by and large welcomed a third-wheel along for the Valentine’s Day festivities this week – their mobile device. According to the latest information directly from [...]
27 Jan, 2012
On Friday, we learned that Mobsmith – a leading turnkey mobile advertising platform for advertisers and premium publishers – has been tapped by AOL to drive mobile display ad sales in all AOL markets nationwide. Mobsmith provides AOL with mobile advertising technology capable of serving premium mobile ad units including dynamic ads based [...]
22 Jan, 2012
BlueTrain Mobile, a company that provides mobile Website creation services and consulting for brands and agencies, has published a creative new tool dubbed the “Mobile Marketing Map,” an infographic of sort that acts as a “complete guide to the mobile marketing landscape.” The map covers 130 resources in 23 different categories and covers [...]
13 Jan, 2012
The only thing ballooning faster than mobile advertising budgets is the typical mobile advertiser’s interest in social media. As a result, brands are poised to continue investing in Facebook advertising and focusing on fan acquisition. According to Efficient Frontier, a leading performance marketing firm, spend in social media advertising is now additive to [...]
05 Jan, 2012
On Thursday, Ad Age reported that venerable Internet giant AOL is forming an “ad-sales alliance” with Bonnier’s Parenting Group. The goal, according to AOL, is to help sell reserved ad inventory on Parenting.com, the digital home of Parenting magazine. The partnership is significant in terms of the added reach by advertisers to parents – but, [...]
28 Dec, 2011
The number of mobile phone and tablet owners who use their devices to order pizza is growing by the day. As a result, Papa Johns is doing everything in its power to become the mobile king of domestic pizza chains. Papa John’s seasonal mobile promotion gives those who place an order through the Papa Johns [...]