05 Jul, 2011
UK mobile operator O2 has published results from a wildly successful location-based SMS campaign in London that drove revenues of more than £385,000 for gym chain Fitness First. The “You Are Here” campaign delivered SMS messages offering a free two-day pass and details of the nearest Fitness First branch to O2 customers who entereded pre-defined areas surrounding [...]
20 Apr, 2011
According to a new report published by BuzzCity, global mobile advertising usage grew by over 38% during the first quarter of 2011. This translates to roughly 23.2 billion mobile ad impressions, according to the research. The largest growth areas include Central and South America in countries such as Costa Rica, Mexico and Venezuela where cheaper rates [...]
28 Aug, 2010
The American Red Cross was on hand today to deliver the keynote for the DMA’s Nonprofit Mobile Day event in New York, where SMS and mobile-giving took center stage. The Red Cross was just bolstering its mobile efforts when the earthquake in Haiti struck, and the nonprofit provided a lifeline of support during relief using [...]
22 Aug, 2010
For those wondering how Facebook’s recently announced Places functionality would effect other LBS apps, it was announced yesterday that Foursquare saw its most new-user signups ever — just one day after Facebook launched a similar concept. Foursquare co-founder Dennis Crowley tweeted yesterday in reference to the milestone saying; “Just heard from @HarryH that today was [...]
20 Aug, 2010
Mobile coupons are becoming big business, as one German marketing company can prove. Kuffer Marketing GmbH recently announced that its iPhone mobile coupon app, dubbed “Gutscheinbuk” or “Voucher Book, was downloaded 50,000 times in the first three days after launch — or an average of once every 15 sec. In no time at all, the [...]
05 Jul, 2010
Adenyo recently launched a text-to-win contest for viewers of the 2010 MuchMusic Video Awards, and as a result saw extraordinary response to the promotion. The interactive mobile contest offered the chance to win a $10,000 grand prize, and more than 82,000 text message entries were received during the two-and-a-half hour duration. During the live broadcast, [...]